[PDF.60rs] Applicative Mathematics for Managers: A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment

Applicative Mathematics for Managers: A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment

[PDF.rb17] Applicative Mathematics for Managers: A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment

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 |  2012-09-05 | Original language:English | PDF # 1 |  8.66 x.15 x5.91l,.23 | File type: PDF | 64 pages

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||About the Author|Darshana Pathak holds M.Tech in Computer Science and M.Sc. in Mathematical Science. Jatin Pandey holds B.E. in Computer Science and M.B.A. in Marketing Management.Their research interests are in application of quantitative methods to aid decisio

Mathematics have aided managers in decision making by providing a tools to make informed decisions. The book addresses two problems faced by a manager through cases. Case 1 deals with the problem of Targeting in the Segmenting Targeting and positioning. Many approaches to segmentation exist but few are available to help manager decide on which segments to target or rather which ones to avoid. Case 2 deals with the capital budgeting process i.e. selection of projects ...

You easily download any file type for your device.Applicative Mathematics for Managers: A Predictive Methodology of Rough Set Theory Used to Analyze Market Segmentation and Competitive Environment   |  Jatin Pandey, Darshna Pathak.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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